// about me //
Get to know me
"If you’re doing what everyone else is doing, you're doing it wrong."
Casey Neistat
This quotation from the New York filmmaker describes exactly how I approach projects. I am ambitiously pursuing the goals I have set myself in order to achieve what I have in mind. I successfully completed my bachelor's degree in Communications & Marketing, while studying in the UK and working with AUDI and AVANTGARDE in Munich and Shanghai. Afterwards I took care of the implementation of a marketing strategy in a start-up. During my master's degree program in International Marketing & Communication I wrote my masters' thesis on the development of an e-commerce strategy in a medium-sized company. Currently I am working as a Product Owner at OTTO on the future of customer loyalty. I am always open to new challenges. Feel free to say hello!
// Experience //
The most important points of my career
OTTO GmbH & Co. KG – Hamburg (Germany)
Product Owner
Since 10.2019
- Product Owner of OTTO UP
- Development of a future-oriented and platform-capable customer loyalty program
OTTO GmbH & Co. KG – Hamburg (Germany)
Junior Product Manager CRM-Infrastructure in Marketing
06.2018 – 10.2019
- Product Manager in the context of OTTO UP
- Development of a future-oriented customer loyalty program
Goldsmiths Markus Engert – Würzburg (Germany)
Master's degree candidate
02.2017 – 12.2017
- Wrote the master's thesis regarding the studies at the Heilbronn University in cooperation with the Goldsmiths Markus Engert
- Redesign of the web site www.markusengert.de together with an implementation of an
e-commerce strategy in order to open up new areas of business - Areas of work: Webdesign (UI & UX), online marketing, SEM (SEO & SEA), e-commerce,
web analytics
Marketing Planner
03.2015 – 09.2015
- Planned and implemented a marketing and advertising strategy of the online shop www.greenSUPPS.de
- Created and modified graphics for advertisements, websites, print, etc.
- Executed social media marketing campaigns
- Managed cooperations and influencer relations
AVANTGARDE – Munich (Germany)
Internship – Brandmanagement Porsche
02.2014 – 08.2014
- Wrote the bachelor's thesis regarding the studies at the International School of Management in cooperation with AVANTGARDE
- Provided support for the Porsche Brand Pop Up Store: "The Sound of Porsche"
- Assisted with the call for proposals process
- Created a welcome booklet as well as further communication papers and templates in regard of Porsches appearance at the 24-Hour-Race in Le Mans (France) 2014
- Provided event support on-site at Le Mans
AVANTGARDE Consulting Co., Ltd. – Shanghai (China)
Internship – Brandmanagement Porsche China
06.2013 – 09.2013
- Provided support for the Porsche Panamera launch event at the Shanghai Postal Museum
- Assisted with creating the Chengdu Motor Show 2013 Keynote presentation for the Porsche China Marketing Director
Furthermore
- Fleet management and on-site support at the AMG Driving Academy 2013 at the Shanghai International Formula 1 Circuit
- Developed the event report for the AMG Driving Academy in China 2013
(Included analysis and interpretation of customer feedback) - Created Keynote pitch presentation for AMG Customer Sports and Mercedes-Benz Winter Drive
AUDI AG – Ingolstadt (Germany)
Vacation work – Marketing & communications used cars
06.2012 – 09.2012
- Provided support for the organization and coordination of the Audi Used Car Week 2012
- Planned advertising media like radio spots, online advertisements and flyers
- Assisted with preparing the launch of the Audi employee used car center (MGC)
- Concuslted customers and sold vehicle at the MGC
- Executed and evaluated used cars mystery purchases in BMW dealerships in Munich
- Prepared presentations for board meetings regarding the Audi used car situation and scenarios for 2013
- Assisted with preparing the IAA (International Motor Show) 2011
- Provided support for the redesign of the Audi used cars website
- Developed new designs and guidelines for advertising materials
- Supporting activities regarding contract administration of Audi used cars dealerships
DJ PHiTCH
Self-employment in terms of a small trade
03.2010 – 02.2016
- Organized and executed events in Germany
- Worked as event manager and as DJ
Goldsmiths Markus Engert – Würzburg (Germany)
Executive assistant
Since 07.2007
- Planned and executed marketing and e-commerce activities
- Provided preparative and organizational support regarding events
- Supervised the business website, e-commerce systems, project management tools and general IT systems (system administrator)
- Object- and jewelry photography
// Education //
That's where I studied
Heilbronn University (Germany)
Master of Arts (with distinction) – International Marketing & Communication
09.2015 – 12.2017
Major subjects
- International Marketing Management
- International Sales Management
- Media & Communication Management
- Media & Communication Skills
- Economic & Legal Framework
- Business Planning
Master's thesis
"Redesign of the corporate website of the Goldsmiths Markus Engert along with the
implementation of an e-commerce solution."
International School of Management (ISM) (Germany)
Bachelor of Arts – Communications & Marketing
03.2011 – 09.2014
- Specialization: Business Management / Event management
- Head of student association "Event"
Project work
- Market research regarding customer satisfaction of a german supermarket corporation (Edeka)
- Creation of an innovative blog concept for a german travel business (Neckermann Reisen)
Bachelor's thesis
"Addressing and acquisition of new target groups of a luxury automobile manufacturer by
means of multisensory marketing activities using the example of the Porsche Brand Pop Up Store."
Semester abroad (inherent part of the studies at the International School of Management)
09.2012 – 01.2013
Chosen courses
- Foundations Of Management
- New Media & The Wired World
- The Media, Celebrity & Fan Culture
// Skills //
What I can and what I enjoy doing
LAnguages
German
Mother tongue
english
Business fluent
TOEFL IBT: 111 (C1)
French
Good knowledge
SOFTWARE
Mac
Adobe
Photoshop
PC
Microsoft office
Adobe
indesign
Adobe
illustrator
Adobe
premiere
HTML5
CSS3
APPLE iWORK
Adobe
muse
INterests & Hobbies
Technical capabilities
Driver's license
Engagement with trends
Music
Running
Golf
Motorsports
"A man who stops advertising
to save money
is like a man who stops a clock
to save time."
Henry Ford
