//  about me  //

Get to know me

"If you’re doing what everyone else is doing, you're doing it wrong."

Casey Neistat

This quotation from the New York filmmaker describes exactly how I approach projects. I am ambitiously pursuing the goals I have set myself in order to achieve what I have in mind. I successfully completed my bachelor's degree in Communications & Marketing, while studying in the UK and working with AUDI and AVANTGARDE in Munich and Shanghai. Afterwards I took care of the implementation of a marketing strategy in a start-up. During my master's degree program in International Marketing & Communication I wrote my masters' thesis on the development of an e-commerce strategy in a medium-sized company. Currently I am working as a Product Owner at OTTO on the future of customer loyalty. I am always open to new challenges. Feel free to say hello!

//  Experience  //

The most important points of my career

Since 10.2019

  • Product Owner of OTTO UP
  • Development of a future-oriented and platform-capable customer loyalty program

OTTO GmbH & Co. KG – Hamburg (Germany)

Junior Product Manager CRM-Infrastructure in Marketing

06.2018 – 10.2019

  • Product Manager in the context of OTTO UP
  • Development of a future-oriented customer loyalty program
Goldsmiths Markus Engert logo

Goldsmiths Markus Engert – Würzburg (Germany)

Master's degree candidate

02.2017 – 12.2017

  • Wrote the master's thesis regarding the studies at the Heilbronn University in cooperation with the Goldsmiths Markus Engert
  • Redesign of the web site www.markusengert.de together with an implementation of an
    e-commerce strategy in order to open up new areas of business
  • Areas of work: Webdesign (UI & UX), online marketing, SEM (SEO & SEA), e-commerce,
    web analytics

03.2015 – 09.2015

  • Planned and implemented a marketing and advertising strategy of the online shop www.greenSUPPS.de
  • Created and modified graphics for advertisements, websites, print, etc.
  • Executed social media marketing campaigns
  • Managed cooperations and influencer relations

AVANTGARDE – Munich (Germany)

Internship – Brandmanagement Porsche

02.2014 – 08.2014

  • Wrote the bachelor's thesis regarding the studies at the International School of Management in cooperation with AVANTGARDE
  • Provided support for the Porsche Brand Pop Up Store: "The Sound of Porsche"
  • Assisted with the call for proposals process
  • Created a welcome booklet as well as further communication papers and templates in regard of Porsches appearance at the 24-Hour-Race in Le Mans (France) 2014
  • Provided event support on-site at Le Mans

AVANTGARDE Consulting Co., Ltd. – Shanghai (China)

Internship – Brandmanagement Porsche China

06.2013 – 09.2013

  • Provided support for the Porsche Panamera launch event at the Shanghai Postal Museum
  • Assisted with creating the Chengdu Motor Show 2013 Keynote presentation for the Porsche China Marketing Director



  • Fleet management and on-site support at the AMG Driving Academy 2013 at the Shanghai   International Formula 1 Circuit
  • Developed the event report for the AMG Driving Academy in China 2013
    (Included analysis and interpretation of customer feedback)
  • Created Keynote pitch presentation for AMG Customer Sports and Mercedes-Benz Winter Drive
AUDI logo

AUDI AG – Ingolstadt (Germany)

Vacation work – Marketing & communications used cars

06.2012 – 09.2012

  • Provided support for the organization and coordination of the Audi Used Car Week 2012
  • Planned advertising media like radio spots, online advertisements and flyers
  • Assisted with preparing the launch of the Audi employee used car center (MGC)
  • Concuslted customers and sold vehicle at the MGC
  • Executed and evaluated used cars mystery purchases in BMW dealerships in Munich
  • Prepared presentations for board meetings regarding the Audi used car situation and scenarios for 2013
AUDI logo

AUDI AG – Ingolstadt (Germany)

Internship – Marketing & communications used cars

08.2011 – 09.2011

  • Assisted with preparing the IAA (International Motor Show) 2011
  • Provided support for the redesign of the Audi used cars website
  • Developed new designs and guidelines for advertising materials
  • Supporting activities regarding contract administration of Audi used cars dealerships
DJ PHiTCH logo


Self-employment in terms of a small trade

03.2010 – 02.2016

  • Organized and executed events in Germany
  • Worked as event manager and as DJ
Goldsmiths Markus Engert logo

Goldsmiths Markus Engert – Würzburg (Germany)

Executive assistant

Since 07.2007

  • Planned and executed marketing and e-commerce activities
  • Provided preparative and organizational support regarding events
  • Supervised the business website, e-commerce systems, project management tools and general IT systems (system administrator)
  • Object- and jewelry photography

//  Education  //

That's where I studied

University Heilbronn logo – Campus Künzelsau (Reinhold-Würth-Hochschule)

Heilbronn University (Germany)

Master of Arts (with distinction) – International Marketing & Communication

09.2015 – 12.2017

Major subjects

  • International Marketing Management
  • International Sales Management
  • Media & Communication Management
  • Media & Communication Skills
  • Economic & Legal Framework
  • Business Planning


Master's thesis

"Redesign of the corporate website of the Goldsmiths Markus Engert along with the

implementation of an e-commerce solution."

International School Of Management (University of Applied Sciences) logo

International School of Management (ISM) (Germany)

Bachelor of Arts – Communications & Marketing

03.2011 – 09.2014

  • Specialization: Business Management / Event management
  • Head of student association "Event"


Project work

  • Market research regarding customer satisfaction of a german supermarket corporation (Edeka)
  • Creation of an innovative blog concept for a german travel business (Neckermann Reisen)


Bachelor's thesis

"Addressing and acquisition of new target groups of a luxury automobile manufacturer by

means of multisensory marketing activities using the example of the Porsche Brand Pop Up Store."

Semester abroad (inherent part of the studies at the International School of Management)

09.2012 – 01.2013

Chosen courses

  • Foundations Of Management
  • New Media & The Wired World
  • The Media, Celebrity & Fan Culture

//  Skills  //

What I can and what I enjoy doing

  • LAnguages


    Mother tongue


    Business fluent

    TOEFL IBT: 111 (C1)


    Good knowledge









    Microsoft office


















  • INterests & Hobbies

    Technical capabilities


    Driver's license


    Engagement with trends










"A man who stops advertising

to save money

is like a man who stops a clock

to save time."


Henry Ford

//  Contact  //

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I already lived in Würzburg, Frankfurt, Ingolstadt, Munich, Leicester, Shanghai, Künzelsau and right now in the beautiful city of Hamburg.

//  Follow me  //

A small glympse into my life

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